Copywriting for Remodelers and Builders

Reach clients. Build trust. Focus on what only you can do.

You’re a remodeling pro.

You run a successful design-build or remodeling company, and you care about doing quality work for your clients. You know that it takes trust for them to invite you into their homes, and you don’t take that lightly. While you want to spend your time doing great work for your clients, you know that managing your online presence is important too.

But it’s not your passion.

Here’s where I can help. As a remodeling copywriter, I provide SEO-optimized, clear, well-written copy for businesses like yours, so you can focus on what you love to do: giving people the homes of their dreams.

Why Copywriting?

You know that in today’s world, businesses like yours need good written communication to succeed. Things like blogs, email sequences, clear website copy — you know it’s important, but you don’t want to spend all your time on it.

Let me do it for you. As a design-build, construction, and remodeling copywriter, I can take all the writing off your plate, providing you with SEO-optimized copy that will draw people to your website, help you build trust and relationships, and convert leads into clients.

What is SEO optimization? It’s a strategy for ranking higher in search engines such as Google. It helps people find you. See FAQs for more details.

About Me

Hi. I’m Allie Brannon.

I’m a copywriter and content writer specializing in writing content for remodelers, design-builders, and home-improvement experts. I’ve done my fair share of remodeling, both DIY and working with contractors, so I know the pain points your clients feel. And I can help you solve them.

Your passion is remodeling. Writing is mine. With years of writing and editing experience, I am here to help you by taking the work you don’t love, so you can focus on what you do love: serving your clients.

“Not every copywriter has the skill and adaptability to deliver quality website content that is relevant, SEO-optimized, and consistent with our company’s brand voice. Allie Brannon does all of this with diligence and reliability. Her work strengthens our online presence, serves our clients, and enables me as a business owner to focus on other vital tasks. I consider her a valuable extension of our in-house team. ”

Alison McLennan, President, McLennan Contracting

Portfolio

Services and Rates

  • Website Copy

    Clear, SEO-driven website copy can give your clients confidence in your expertise. Good website copy informs, builds trust, and utilizes excellent SEO. Website copy includes SEO keywords. $350 for 800-1000 words.

  • SEO-Optimized Blogs

    A blog builds credibility and trust with your clients. And SEO-Optimization means your website ranks higher in Google searches, making you easier to find. Companies with updated and optimized blogs garner 67% more leads than those who don’t use them. Blog posts are a long-term investment, continually directing leads to your site and offering value. $250 for 1000 words.

  • Email Sequences

    An email sequence is a great way to build a loyal client base. Newsletters and sales sequences reach current and prospective clients in a conversational way, establishing trust. $50 per sequence email, three email minimum. $125 for newsletter, no minimum.

  • Ebooks and Opt-Ins

    Building an email list is one of the most valuable things a business can do because it opens the door right into your clients’ digital living rooms. Capture email addresses while building trust with your prospective clients by offering a valuable ebook or opt-in. Prices vary according to length but start at $200.

  • Bundles and Retainers

    Ask me about bundle and retainer pricing.

Book Now

Testimonials

  • Amanda Witherow, Marketing Coordinator, McLennan Contracting

    Allie was great to work with! She wrote a blog post for our home remodeling blog. She did thorough research and produced a very well-written and informative post. This blog post will be super beneficial to any potential clients that will read it!

  • Jenna Whatley, Director, BOLD Outdoor Events

    Allie Brannon wrote expert content for our program. Her work was timely and thorough. Will definitely use her services for all content in the future!

  • Sidonie Smith, Artist

    Thank you so much, Allie, for your quick turnaround and thoughtful composition of my updated bio. Always a pleasure to work with you!

FAQs

Why do I need a copywriter?

Copywriters use clear writing, good storytelling, and SEO keywords to bring leads to your company and help you convert them into clients. As a copywriter for design-build companies, remodelers, and builders, I do research on your intended audience and capture your company’s values and voice in order to present your clients with polished, professional copy that motivates them to take action.

What is SEO?

SEO stands for Search Engine Optimization. It’s a strategy that helps you rank higher in Google searches, so when someone is looking for a remodeling or design-build company, they can find yours! SEO-Optimized copy includes market research, great keywords, helpful content, and more to make your company more visible and easy to find. And I never use keyword stuffing or other practices that end up actually hurting your ranking in Google.

What is your payment plan?

I charge a 50% deposit up front, and the other 50% when I deliver the first draft to you. You get two rounds of edits included.

What will we talk about on our call?

Your company, your passion, your pain points, and what I can do to help.

Contact

Book a free 15-minute consult or fill out this form and we can talk via email.